Email campaigns
Send a broadcast to a segment, and the checks that run before a single message goes out.
On this page
Sending a broadcast
- Open Email Campaign
- Pick a segment, or paste recipients manually
- Choose a sender address — it must be verified
- Write the subject and body, or draft with AI
- Send a test to yourself
- Send
What happens before delivery
Several checks run in order, and any of them can stop the send:
| Check | Behaviour |
|---|---|
| Sender authorised | The from-address must belong to your workspace |
| Monthly allowance | The whole batch is reserved up front, not per message |
| Unsubscribes | Anyone who opted out is skipped |
| Rate pacing | Sent in chunks with a pause between, protecting your reputation |
The allowance is reserved for the entire batch before the first message sends. A broadcast that would exceed your plan is refused outright rather than sending half of it and stopping — a half-sent campaign is a worse outcome than an unsent one.
Always send a test first
The test goes through the identical path as the real send, so it catches a broken sender address, a mangled template, and a subject line typo in one go.
Unsubscribe handling
Every campaign email gets an unsubscribe link automatically. You do not need to add one, and you should not remove it — it is a legal requirement in most jurisdictions and removing it damages your sending reputation regardless.
Unsubscribes are honoured across your whole workspace immediately.
See Unsubscribes and compliance.
Deliverability basics
- Authenticate your domain before your first campaign — see Verify your sending domain
- Warm up gradually; a brand-new domain sending 50,000 emails on day one will be filtered
- Send to people who asked to hear from you; purchased lists destroy a sending domain permanently
- Watch bounce rates and remove hard bounces promptly
See Email deliverability.
Transactional vs marketing
Campaigns are marketing mail. Support replies are transactional and are not subject to campaign allowances or unsubscribe suppression — someone who unsubscribed from your newsletter still gets a reply when they email support.
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