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Revenue• 5 min read
Abandoned Cart 2.0: 98% Open Rates with WhatsApp Recovery
Retention Team
March 25, 2026
Why Your Recovery Strategy is Leaking Revenue
Email filters have become ultra-aggressive. Most recovery emails end up in the "Promotions" tab or spam. WhatsApp messages, however, land in the most personal inbox a customer has.
The Kognit Recovery Logic
When a cart is abandoned, Kognit waits for the optimal window (usually 30 minutes), then sends a gentle WhatsApp inquiry with a "One-Click Checkout" link. This reduces friction and leads to a 45% higher recovery rate than email alone.
Common Questions
Q.How much does a WhatsApp message cost?
Costs vary by region, but Kognit provides optimized credit pricing for global broadcasts.
Q.Will customers find this intrusive?
Not if it's timely. By sending an inquiry rather than a blast, you provide genuine customer service.
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