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Product Research• 6 min read
Social Listening: Using AI to Turn Comments into High-Converting Content
Varun S.
March 18, 2026
Comment Section Intelligence
The comments on your Instagram posts are a goldmine of data. Are users asking about sizing? Are they wishing for a different color? Traditional social managers can't track this at scale.
Automated Insight-to-Action
Kognit's intelligence layer scans sentiment across all your channels. If it detects a trend (e.g., "everyone wants a blue version"), it automatically generates a campaign concept and a set of mock-ups to test interest before you even talk to your manufacturer.
Common Questions
Q.Does this work with private DMs?
If you grant permission, the AI can analyze anonymized DM trends to identify recurring pain points.
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